Ronit Raphael has created a unique space in the market for her luxury skincare line L.RAPHAEL. Advanced scientific technology, five-star service, and holistic lifestyle come together to set her brand apart. She is a pioneer in the beauty industry; from her integrated “beauty from the inside out” philosophy to the empowering way she has positioned her brand. Based and made in Switzerland, L.RAPHAEL has risen to worldwide recognition with a physical spa presence in Cannes, New York City, Tel Aviv, Beverly Hills, and Almaty, Kazakhstan. The international entrepreneur is committed to changing the world, extending her belief of empowerment to youth in her global fight against child abuse.
MM: Ronit Raphael, could you please introduce yourself to our Mayshad community and tell us a little bit more about your inspiring background?
RR: I am the founder and president of L.RAPHAEL beauty. My interest in skincare came from my personal experience. At 18, I suffered second-degree burns and seriously damaged my skin from a chemical peel in an attempt to remedy minor acne. I spent the next years meeting with scientists and dermatologists around the globe to learn everything I could about the science of skincare. The result of that quest was the creation of L.RAPHAEL in 2003.
MM: Could you tell us a little more about the creation of your wonderful brand? How did you become one of the leading innovators in the skincare industry?
RR: From the beginning, I envisioned that L.RAPHAEL would go beyond the superficial approaches to skincare and beauty. I pioneered the integrated lifestyle approach to beauty based on my philosophy of the Seven Foundations of Beauty. It’s an approach that focuses on becoming one’s best self from the inside out by incorporating seven key lifestyle components. This holistic approach, which was a novelty when I founded L.RAPHAEL, has now become a commonly recognized practice in the skincare, spa and wellness industries.
MM: What were the biggest difficulties and greatest moments you’ve come across during your career?
RR: I don’t believe in difficulties, I believe in challenges, in learning new skills, and that we are on a journey. Things might not always go as planned, but that’s what makes life interesting and makes me a more resilient and complete person too. There are so many amazing moments, and when you share my philosophy, you’ll understand that these moments are important to be celebrated and shared. If I had to name a few, I would say my 3 children, the 400 members of my team that have adopted the Seven Foundations of Beauty as their philosophy and are spreading the word throughout the world, and Tom’s Secret with the Army Against Child Abuse.
MM: What is the greatest sacrifice you’ve had to make in order to become the person you are today?
RR: I wouldn’t talk about sacrifice, but yes, I had to fix priorities and I do not spend as much time with my children and family as I wish too. That being said, it also means that we make the most of our time together and that’s really important. If I had more time, I would spend it with them or with my friends, but inevitably I also know that a good percent of this time would go to our Army Against Child Abuse.
MM: How would you define your daily job? In your opinion, what qualities does one need to fulfill a role as CEO?
RR: I do not consider this as a job at all, this is my journey and I’m working on my dream. My position asks for a lot of creativity, as I constantly need to redesign programs, treatments, products or services for our guests. Managing such an extensive team (over 400 people worldwide) may ask for long hours, that’s why each day must start with 15 minutes of yoga and meditation, which helps me find my inner balance.
I think that a CEO must have a strong vision [in order to] inspire their team to be mission driven. Dedication and optimism are also a must, as is self-confidence. This last quality was my motivation to found L.RAPHAEL. This is what I want each woman and man to feel. We know that we can do amazing things when self-confidence is achieved. Last but not least, I think resilience is also a must. If you have a vision, don’t take no for an answer.
MM: Could you tell us about your greatest, most empowering accomplishment?
RR: Most of the things I do are about empowering people:
- RAPHAEL’s Seven Foundations of Beautyis about empowering people by helping them feel beautiful and self-confident inside and out through adopting a holistic approach to beauty. Today this seems normal, but 15 years ago I was a pioneer and many brands made people believe that one cream would help them lose 15 years overnight.
- Tom’s Secret and our Army Against Child Abuse is about empowering children. Thanks to our work with Hopkins Institution and the development of a K12 program, we hope to prevent Child Abuse.
- I was the first to have women age 50+ in my advertising. I want to empower women. I wanted them to feel visible and beautiful even though the society dictates other codes.
- I empower my children everyday with the education I provide them and by sharing my philosophy of life with them.
MM: Complete this sentence: “If I had an opportunity to change anything in the world, I would change…”
RR: Child Abuse. It would be completely eradicated of the surface of the world. Children would be free to be what they are, kids.
MM: Based on the following description, how would you say that you relate to the Mayshad Woman Philosophy?
Being a Mayshad Woman is a choice that women make to live stimulated lives with a positive philosophy based on gratitude, acceptance, accomplishment and human empowerment in order to be who they want to be. Mayshad Women handle different aspects of their lives with confidence and make sure to always stick to their values, in other words, to stay themselves. Mayshad Women are free spirits that design and drive their own lives while inspiring others to do the same.
RR: I share it completely and totally! Life is about empowerment and helping others to be empowered so that they can achieve their goals.
Explore the world of L.RAPHAEL at l-raphael.com