By Sage Lally
Sage is a New York City-based multi-dimensional visual storyteller who aims to build platforms for underrepresented people and places. She currently works as the Creative Brand and Partnership Associate for Mayshad CHOICE, a women’s development group.
As a female executive, growing your personal brand can increase trust with your clients, boost your self-confidence, and turn you into an industry leader.
We know by now that the world we live in is oversaturated with content. With information so easily accessible to us and our digital identity facing the world for all to see, learning how brand ourselves online is becoming increasingly important.
Here are 4 reasons why you should be paying more attention to your personal branding in an increasingly busy digital space.
A personal brand allows you the confidence to be clear on who you are, what you stand for, and how you want to be remembered.
When you introduce yourself, what do you say? Creating a personal brand goes past the specifics of what you do, it shows who you are. When you begin to define that clearly, it allows you to become more confident and secure in your role. Even C-Suite executives can have a hard time stepping into their power, but being clear on the attributes of your personal brand will make you more aware of your worth to yourself, your employer, and your clients.
A well-articulated personal brand strategy can be a roadmap to promotions, salary increases, and new clients.
People are willing to pay higher prices for someone that is highly recognized in the industry. For example, Annie Leibovitz is one of the most well-known photographers of the 21st century, so it’s no wonder she shoots the cover of Vogue multiple times a year. When you begin to brand yourself as an “expert” in your industry, people will be more likely to want to pay you what you’re worth.
A personal brand helps establish a stronger sense of trust with your clients
Developing a personal brand online allows your potential clients to get to know you, what you’re about, and what you stand for. By making yourself relatable and adding value to your customers online, they be more likely to work with you in the future.
A personal brand will help you stand out in media, giving you more opportunities to get published, speaking engagements, and to move the needle in your industry
As you begin to dedicate more time to developing your personal brand, your visibility will also start to increase. This next point is crucial: visibility leads to opportunity. The more you grow your personal branding online the better your SEO will be, making you more searchable. In addition, working to build your presence online will help you gain credibility, making you an all-around prime candidate for finding new publishing and speaking opportunities, as well as having them come to you.