Both Mouna and Jules graduated from French business schools – Mouna with a major in Finance and Jules with a major in Environmental Management. Neither of them had ever imagined they would end up in the design and decoration industry. It seems that their destiny has decided otherwise.
After several years in France, Mouna and Jules return to their home country – Morocco – and start their career with jobs that were in accordance with their higher education. But they quickly felt the need for a change and wanted to discover new professional and geographical horizons. After a few months of planning, they quit their jobs, packed their luggage and moved all the way to… Bali!
Their first months in the “Island of the Gods” were very inspirational and mind-opening. They both have come to the same conclusion: creating is the best way to fulfill themselves professionally.
Interior design came naturally as a great field of expression for their need to create, as it combined many aspects where they had very complimentary skills and talents, from inventing new shapes and designs using outstanding natural materials to handling all the aspects of the production and the human resources, all this when being in an environment that is extremely rich and diverse in this field… Interior design really has it all for them.
Therefore, after thousands of hours of dedicated work, inspiration and passion, Woudz was born. And it is only the beginning of an exciting adventure.
1- Could you please tell us from where came the inspiration of Creating Woudz?
The idea sprouted a few years ago, when we came to visit Bali for the first time in 2012. We were both amazed by the meticulous local craftsmanship as well as the outstanding quality of the Indonesian tropical woods. However, our professional commitments in Morocco at that time did not allow us to think about it any further for a while. A few years later in 2015, we had to furnish and decorate our house in Tangier, and we spontaneously looked everywhere for Balinese furniture and woods. We could not really find what we needed the way we needed it.
Then we moved to Bali a few months later and Jules took a job in the Interior Design and furniture industry. At that period, the idea of Woods naturally started to blossom again: a brand of furniture and home accessories that would materialize our passion for design and tropical woods.
2- As a Married couple, having the same passion to Interior Design, and especially to Wood, could you please tell us about the challenges you faced during the creation of your Concept, and how did you overcome them?
Before even starting, our main apprehension from both sides was the perspective of working together, thus being both business partners and life partners at the same time. Fortunately, our mutual commitment to the project naturally shaped our work dynamics, and it even created interesting synergies. We always decide together about the universes and items we want to create, just as if we were decorating our own house, which brings us closer to our clients’ decision-making process. It is a stimulating yet very challenging exercise, because we need to balance between making our decisions as a couple and keeping in mind that our clients can have different tastes and needs.
Last challenge (but certainly not the least): our commitment to Woudz has often overlapped on our family life. It is always hard to make a clear separation between office hours and family hours, and our two sons can sometimes show frustration towards this situation. Luckily, we are already past the launching phase which was extremely time and energy consuming. We are also gaining experience and optimizing our efforts more and more wisely, and we can already enjoy spending more family time without being (too) obsessed with Woudz.
3- From Bali to Tangier, How did you decide to come back to Morocco? and why you picked Morocco as the First Country to open your showroom in, and offer your Savoir faire?
Morocco and its market were in our minds from the very first day. As I said earlier, we first identified the need in tropical furniture as consumers ourselves when we had to decorate our home and could not find anything Balinese. We also have a fair knowledge of the trends in tastes, designs and architectures among Moroccan households. Cosy and welcoming spaces that are often used for family and friends’ gatherings, a growing appreciation of modern design and quality… We considered all these factors while designing our offer.
Also, our need for adventure and diversity does not break down our unshakeable love for our home country. We are now living 15.000 kms away, and it was important to us to keep a strong bond with Morocco. We would ideally love to be able to alternate a few months here and a few months there; running a business between both countries seemed like an appropriate solution to allow that.
4- Based on the following description, how would you relate to the Mayshad Woman Philosophy?
To Be a Mayshad Woman, is a Choice a Woman makes to live a stimulated life with a positive Philosophy based on Gratitude, Acceptance and Accomplishment, in order to Be Who She Wants to Be.
She handles different aspects of her Life with Confidence, and makes sure to always remain Herself, guarding her own values.
She is a free spirit, who designs her own Life inspiring others to do the same.
The values above-described are the very ones that ignited this whole adventure, full of discovery and passion, challenges and growth, doubts and accomplishments…
We are grateful for what we have and we are convinced that with a few ingredients anything is possible. We do not fear challenge, on the contrary we believe challenge is what it takes to live passionately and achieve freedom.
We have lived in 3 different countries so far. Our current home (Bali) has thought us to take responsibility for every aspect of our life. We are now working on shaping our future with Love and Dedication.