For all of you who have never heard about TOUCHEU, it is the world’s first online cross-border marketplace for both sustainable lifestyle and luxury handmade masterpieces founded in China. They were created from the concept that style itself can establish a balance between glamour and acts of goodwill.
Perennially inspired by their infinite travels, the founders re-enacted the Silk Road initiative combining sustainable luxury brands in the West and East through a smooth, continuous and luxurious online platform without limits, studying intensively and specializing in unique handmade fashion, accessories, elegant jewellery, home decor and last but not least high-end artwork faithful to their roots as well as their origins.
In 2017, TOUCHEU decided to combine the fundamental nature of artisan collectives and aim their tendency to fit effortlessly into a modern urban lifestyle, establishing the one-stop shopping destination and proposing a unique shopping experience. Besides that approach, TOUCHEU continuously attempts to make a difference in forming a community of conscientious consumers.
Rongxin, also known as the founder of TOUCHEU, was born in Northeast China. Eventually, when she was old enough, she pursued her studies in Lyon then proceeded in obtaining her MBA in both Hong Kong and HEC Paris, France. Basically, she is excellent in finance, therefore, making it in her nature. When speaking about her preferences, she clearly stated that she is extremely fond of anything unique, in other words, one of a kind.
It was her short but meaningful encounter of a teal-blue-coloured blouse, held in a small heritage boutique in Paris in the year of 2014, that sparked her interest to bring the stories of fine craftsmanship, first-class quality, and sustainability to a broader stage. Her inspiring story is what breathes life into TOUCHEU.
The TOUCHEU philosophy, as a whole, consists of various aspects and phases. Their mission as an enterprise is to connect brands and enthusiasts in the West and East to buy and sell sustainable crafts through seamless communication, payment, and logistic services.
As a company, they have successfully managed to establish transparency as a major goal and qualification. According to them, sustainability equals mindful living that stems from conscious consumption habit of eco-friendly, ethically-sourced and responsibly-produced good, all for the well-being of the environment and ourselves. It is also a human issue, therefore, TOUCHEU serves to support the work of master artisans and empower their communities through the art of storytelling.
This effective and performing online (cross-border) marketplace pays close attention to make sure that every piece of fine craftsmanship posted is a true statement that embodies creativity, skill, and passion of a master artisan. Each collection is sourced responsibly from the world’s best materials, designed skilfully and handcrafted individually in the utmost care to bring forth authenticity and a sense of quality that endures the passage of time. Otherwise said, for them, handmade is the ultimate luxury.
Additionally, another one point that makes a difference and is truly to be respected is heritage. To them, an eponymous design reflects the tradition and advanced craft skills of a craftsman, seemingly to take root in the character of each creation. In the wake of globalization, the value of artistic flair and provenance seems lost. Therefore, they take a stand day after day to preserve the cultural skills that enrich the life of the present.
All in all, TOUCHEU’s vision is to create a cross-border commerce ecosystem and conscious lifestyle community through appreciation of sustainable luxury handmade production and consumption.
By Mayshad Team