By Mayshad Mag
Mayshad Magazine is an advocacy platform for empowerment which mainly focuses on empowering women, raising awareness and exploring a contemporary lifestyle.
What is the secret of your positive energy?
Living in a positive energetic state is a choice. I instinctively choose the positive option, the upside, the half-full and always see the good in everyone. If there were a secret I would say it begins with non-judgement and acceptance of what is unfolding each moment. I have had challenging times in my life like everyone, but if we can still face life with positivity, hope, intention and compassion then we will attract like for like energy.
Tell us about a project or an accomplishment that you consider to be the most empowering?
The most empowering accomplishment has been raising my two daughters. Now 21 and 19 they have blossomed into kind, intelligent, conscious young adults. The joy of being allowed to love, support, nurture, champion and validate them as they uncover and discover who and what they came here to be, has been and remains, a privilege. I divorced 11 years ago so realistically we have been the ‘Three Musketeers’ for most of their formative years.
We parents wear our medals proudly and believe we all have wonderful children, which I know is the truth. I can’t even begin to explain how proud I am not only of their accomplishments but also of who they are as human beings. Their growth has been my growth; I learn from them all the time. They are like a mirror for me, I see myself in them, but with all the extras; a zillion other expressions, interpretations and ideas for everything. I am their mother, they are my daughters, and there is the platform for them to launch themselves like a rocket to embrace their own journey of growth, passion and purpose.
You launched your brand “SIRO cashmere” a special luxury tee-shirt collection. What is your inspiration while creating your designs?
My inspiration was quite selfish. I wanted to take the decision making out of my morning routine “What to wear?” I thought if there was one item of clothing, simple yet luxurious – a luxury basic – what would it be?
The answer came to me as a simple tee-shirt made from the most luxurious yarn in the world – LORO PIANA Cashmere. That’s where the idea began and came to fruition after designing a capsule collection of eight tee-shirts in Monte-Carlo. I produced them in Italy using 100% LORO PIANA silk and cashmere yarn. My SIRO cashmere tee-shirts are available across 10 colours all complementing the stunning beauty of where I live on French Riviera.
How do you refuel creatively each season to deliver must-have looks?
The beauty of my simple yet luxuriously basic tee-shirt collection is exactly that – my customers choose their favourite tee-shirt shapes and order five or six at a time in all colours. It’s like finding that perfect pair of jeans; once you have the tees that accentuate your best bits and skim the less popular areas, you’re hooked. I wear my SIRO tees most days, all year. Businesswomen wear them under their formal outfits then slip on some sparkles to take them out to dinner. Mums drop their children at school in their SIRO and then straight on to yoga class – it’s your ‘best friend’ – a ‘take you anywhere’ item in your wardrobe.
As a CEO, what is the one characteristic that you believe every leader should possess?
I believe every leader should possess intention. There should always be an aim and purpose to their leadership and goal. They should act responsibly, lead by example and set standards others will respect.
What are you doing to ensure you continue to grow and develop as a leader?
My leadership of others and myself is a priority. I strive to connect with what I know is my purpose. I have clear intentions and aim to be fully present in my life. I have faith in something much bigger than me and embrace all of life with complete passion, unconditional acceptance, joy, surrender and love.