Translated from the Sanskrit language “Artha" means meaning, sense, goal, purpose or essence and these 5 aspects are what we seek to convey through our products and philosophy. Directly reflecting the meaning of the name, our company was created with a goal and purpose: to create unique and authentic home and personal accent pieces while supporting the livelihoods and the craft of artisans in various regions around the globe.
As winter turns to spring on the Tibetan Plateau and as the Yak begin to shed their winter coats, local nomads comb their Yak to gather only the finest hairs from their underbellies.
From the very beginning we knew that we wanted to have woolens be part of our collection. Since we were already working in India the natural first choice was to look into cashmere and pashmina, but then through our research we came upon a much more intriguing possibility. The fiber from the lesser-known Yak is just as soft as cashmere and warmer than Merino and we knew we’d found the perfect product for our customers.
The Yak, a herd animal indigenous to the Tibetan Plateau has for centuries provided for man. Their long shaggy coat has been woven into rope, tents and clothing, their dung used for cooking fires, and their milk to make sustaining butter and cheese. Under their outer coat lies the secret to an incredibly soft, warm and luxurious fiber known as Khullu. This fiber, which has acted as an insulator throughout the harsh winters where temperatures can drop to minus 30 degrees Centigrade, is naturally shed by the animals as the weather warms every spring.
One Yak will produce only about 500 grams of khullu so before this valuable resource can be carried off and scattered by the winds the herders comb their animals to collect the fiber. To give you an idea of how valuable it is, it takes about two kilos of fiber and one month for an artisan to hand spin it in order to make just two shawls. Naturally fawn or dark grey in color, white or light grey is quite rare.
The process of collection of this breathable fiber in this way is considered more sustainable than the farming of the cashmere goat. Yak is plentiful in its indigenous environment and their grazing in their natural habitat will not lead to desertification. By choosing yak wool products from sustainable sources you’re ensuring that the balance between man and nature is maintained.