Meriem Zegmou, Fashion and beauty Contributor Native of Morocco, Meriem went to college and lived in California for 11 years. After a long stint at Variety magazine in LA, she’s now back in Casablanca.
Cosmetics your skin will LOVE!
I think before we move any further into the topic it’s fair to clear things up…
What is clean beauty anyway?
Clean beauty is cosmetic products that are free of synthetic ingredients, parabens, sodium laurel sulfate, phthalates, chemicals, fillers, animal testing, mineral oils, and petroleum (to name a few!) …. basically, free of all things that cheat your skin into thinking it’s getting what it needs.
So with that in mind, we can make better choices as to the products we use. Choosing options that are all natural, with premium quality ingredients, and cruelty-free is the new way to detoxing your beauty routine.
The good news is that the big players in the beauty and care industry are cleaning up their act, all thanks to people like us who are becoming more and more aware of the risks of using these harsh chemicals.
There is a big shift towards clean beauty products, smaller and more conscious brands are being empowered to stick to their values, using ingredients we can trust and allowing us to have an array of great products to choose from.
The best advice for finding safe products is that simpler is better. Choose products with fewer chemicals, avoid synthetic fragrances, and use fewer products overall.
As a beauty lover, I have vetted for you some of the best “clean” and most effective beauty brands out there, here is my list by category – you’ll thank me later ;):