1 — Tell us about the story of Artha Collection and the philosophy behind the creations.
Several years ago, I was gifted some hand-woven cotton cloth, woven by women in southern India where this cotton weaving tradition has been part of the social fabric for centuries. The craft is risking extinction as young members of weaving families are enticed away by the lure of the big city and so I made myself a commitment to see what possibilities existed to try and elevate the allure of the craft so as to entice younger, better-educated villagers to see their tradition as a respected way to earn a living.
A series of coincidences then led to being introduced to our first artisan partner, a group of artisans in rural India who were reviving the ancient Lambadi craft of hand embroidery.
Starting slowly and by giving input on the fabrics used and the designs created, we were able to better tailor their hand-crafted products to the western market. Through word-of-mouth, personal contacts and a lot of research we continued to come across more artisan groups that needed this kind of support. Collection by collection, Artha began to grow and more artisans started to benefit from our business model.
The philosophy behind the creations has at its heart the belief that the beauty and quality of pieces that are handmade and the traditions, heritage, and craft of artisans should be kept alive and celebrated. Supporting communities by helping them develop markets for their craft has incredible value. Not only does it present our customers with a unique opportunity to buy pieces with their own bit of history, it empowers communities financially and socially.
As we discover and develop our relationships with new artisan partners, our aim is to visit each group and spend time with them, to get to know them, their culture and the way they work.
Through the stories we publish on our website we hope to bring these encounters, the processes behind the making of each product and the makers themselves closer to our customers; giving them the feeling of belonging to the Artha community and bringing them the same sense of awe we have each time a shipment of new products arrives.
2— What is the success of your positive energy
Our positive energy has allowed us to continue to build on our persuasions that our business model is of long-term benefit to all of the stakeholders involved. Businesses such as ours are building a community of conscious consumers who are becoming aware that they can truly affect change through their buying decisions. A positive step for everyone!
3— How can we get inspiration in our everyday life?
Keep your eyes open and be receptive to the sights, sounds, and people around you. By being mindful and aware you’d be surprised at where an inspiration can come from. We are also fortunate in Switzerland to be living in an environment surrounded by fresh air and nature which gives us daily inspiration and energy!
4 —What is your word of wisdom for people who want to start a new project in their life?
If there’s a will there’s a way. That sounds like a cliché but truly, if you have the will and are determined to see something carried out well, then anything is possible. Looking back there are many things we could have and should have done differently, but those are in the past so the way forward is to learn from those experiences and evolve. Be prepared to adapt the path you’re on, remain flexible without losing track of your vision. Listen well to those around you and be willing to seek feedback without being afraid of criticism.
5— To Be a Mayshad Woman, is a Choice a Woman makes to live a stimulating life with a positive Philosophy based on Gratitude, Acceptance, and Accomplishment, in order to Be Who She Wants to Be. She handles different aspects of her life with confidence and makes sure to always remain Herself, guarding her own values. She is a free spirit, who designs her own Life inspiring others to do the same.
Based on this Description, How do you relate to the Mayshad Woman Philosophy? These are all wonderful attributes!
Particularly acceptance, as in today’s uncertain world we are increasingly challenged by those who shut themselves off from the enrichment acceptance and understanding of others brings to all of society-